About Us

zapROI was born from a shared passion for AI and automation between co-founders Jeff Coy and Laura Obel. What started as regular work meetings would often get derailed by discussions about AI, automation, and trading tips on how to streamline workflows and make life more efficient. It quickly became clear that they both saw the immense potential of these tools to solve everyday challenges and revolutionize the way people work. This shared enthusiasm sparked the idea to launch zapROI — a company dedicated to designing custom tailored solutions that save time, reduce frustration, and empower businesses to focus on what truly matters.

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In the winter of 2024, we officially launched zapROI, combining our unique perspectives and skills to build a company focused on making life easier for businesses. Jeff’s optimism and excitement about the transformative potential of AI and automation are matched by his ability to identify impactful, forward-thinking approaches. Laura’s strength lies in turning ambitious ideas into clear, actionable systems tailored to each customer’s unique needs, ensuring precision and thoughtfulness in every solution we craft.

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What sets zapROI apart is our commitment to customization. We don’t offer one-size-fits-all solutions; instead, we take the time to understand each client’s unique workflows, challenges, and goals. From identifying bottlenecks to streamlining tools and systems, we deliver automations that not only save time but also empower businesses to thrive in an increasingly AI-driven world.

 

Though we’re a new company, our hands-on approach and dedication to delivering win-win outcomes for our clients are the cornerstones of what we do. At zapROI, we believe that with the right tools and strategies, every business can work smarter—not harder.